Spaces with soul
Tres Trazos is an interior design brand led by Elena Navarro.
It takes just three strokes to connect the essence of an idea with a solution to build interiors with soul. Three strokes can create a personal and unique space where you can live your story.
Challenge
Before COVID-19, the brand was well-known for its interior design projects for temporary spaces and points of sale. After the pandemic, the founder was clear she wanted to go in a new direction, and so needed a new brand identity to accompany her on the journey.
The new Tres Trazos brand had to align with its new market positioning that would prioritise residential interior design. A big challenge would be to expand into a wider competitive territory, boosting the brand image among three varied audiences across very different areas: the home, business and events.
The solution
A personal take on a commercial brand.
To define the brand identity we carried out interviews with Elena to capture the essence of her project first-hand. We then combined these with sector research to understand the industry norms and the company’s value proposition.
Tres Trazos unites aesthetics and functionality. It brings a personal touch to a professional approach, successfully bringing to life spaces to live or work.
Storytelling
Tres Trazos designs spaces with soul that are serene, functional and timeless. Each space embraces its own essence through a combination of aesthetics, style and the functional needs of whoever will inhabit it.
The studio creates spaces that invite you to stay and enjoy every detail. From concept to completion, every element is there for a reason and everything fits together, reflecting a unique personality and style in three simple strokes.
Three steps, three simple strokes:
- Capture the essence of each client and their needs.
- Design solutions combining aesthetics, functionality and budget.
- Get to work and make the space a reality.
Visual
To start developing the brand’s visual identity, we combined the unique colour palettes of Tres Trazos’ designs with a characterful typography. The art direction was inspired by architecture and nature.
The aim of the new identity is to reflect its balance between a romantic and executive personality, two archetypes that are reflected in every brand space.
Creating a brand with another creative team is priceless. And we feel grateful to work within an aesthetic and narrative framework that excites us, with a vibe like that of Elena and her team.