{"id":3136,"date":"2023-10-17T17:50:22","date_gmt":"2023-10-17T15:50:22","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/gefa-preven\/"},"modified":"2025-07-22T17:06:44","modified_gmt":"2025-07-22T15:06:44","slug":"gefa-preven","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/gefa-preven\/","title":{"rendered":"Gefa preven"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3136\" class=\"elementor elementor-3136 elementor-1029\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ab1355 e-flex e-con-boxed e-con e-parent\" data-id=\"14ab1355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-766f6d2e elementor-widget elementor-widget-heading\" data-id=\"766f6d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One step ahead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451da85 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"451da85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">GEFA Preven has been providing occupational risk prevention services for more than 20 years. The company, which was founded in Tortosa, currently has 15 offices across different communities and provides services to thousands of clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While continuing to offer local services closely linked to each region, it has diversified its services to cover other regulatory matters for companies. GEFA has pursued a bold growth strategy supported by an expert and experienced team. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c68820 e-con-full e-flex e-con e-parent\" data-id=\"15c68820\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a78d88 elementor-widget elementor-widget-image\" data-id=\"43a78d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"198\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/gefa-3.png\" class=\"attachment-full size-full wp-image-2045 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-3.png 2500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-3-500x40.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-3-1024x81.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-3-768x61.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-3-1536x122.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-3-2048x162.png 2048w\" data-sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/198;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fff1cc elementor-widget elementor-widget-image\" data-id=\"19fff1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"198\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/gefa-4.png\" class=\"attachment-full size-full wp-image-2047 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-4.png 2500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-4-500x40.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-4-1024x81.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-4-768x61.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-4-1536x122.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-4-2048x162.png 2048w\" data-sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/198;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d03d6b e-flex e-con-boxed e-con e-parent\" data-id=\"49d03d6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448d233 elementor-widget elementor-widget-heading\" data-id=\"448d233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fc05d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"40fc05d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">GEFA Preven wanted to undertake an expansion strategy to become a medium-sized operator in the sector at a national level. It was important to ensure consistency throughout the growth process, and we also had to bring on new teams and establish the brand in the market. GEFA Preven wanted to diversify its services as well as reach wider target audiences with a bigger variety of needs. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79b3a6a e-flex e-con-boxed e-con e-parent\" data-id=\"79b3a6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc3111a e-con-full e-flex e-con e-child\" data-id=\"cc3111a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f31e6a8 elementor-widget elementor-widget-video\" data-id=\"f31e6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/vid-fotos-gefa.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca562dd e-flex e-con-boxed e-con e-parent\" data-id=\"3ca562dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e693eb elementor-widget elementor-widget-heading\" data-id=\"21e693eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592c86d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"592c86d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step was to organise the company portfolio and define key aspects of the brand to represent GEFA&#8217;s differentiating factors. The new identity had to uphold its position in the market and help gain the trust of new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 16px;\">After a period of research in which we did internal interviews, customer interviews and analysis of the market and competition, we identified different audiences with varying degrees of maturity in the sector. These different levels began with smaller customers struggling with navigating compliance around mandatory regulations, followed by functional and digital evaluations of companies, to fostering and enhancing preventative cultures within larger organisations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We decided to take this message of remembering and preventing one step further, aligning the brand with a culture of risk prevention. Even developing the brand\u2019s own identity of prevention.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd77fd e-flex e-con-boxed e-con e-parent\" data-id=\"7dd77fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7f645 elementor-widget elementor-widget-image\" data-id=\"7b7f645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2400\" height=\"1171\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa.png\" class=\"attachment-full size-full wp-image-2528 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa.png 2400w, https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa-500x244.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa-1024x500.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa-768x375.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa-1536x749.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/symbol-gefa-2048x999.png 2048w\" data-sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1171;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e614851 e-flex e-con-boxed e-con e-parent\" data-id=\"e614851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538379f elementor-widget elementor-widget-heading\" data-id=\"538379f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arquitecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1735c34 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1735c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the conclusions of the initial diagnosis was to propose a brand architecture under which to organize Gefa&#8217;s activity. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The founding brand, Gefa Preven, concentrated most of the commercial activity but there was another business unit that was gaining strength that was named after its main service and they wanted to launch another independent activity in the medium term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was necessary to create a brand system to differentiate the group&#8217;s business units and do so with a long view so that these brands allowed the organization to grow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conclusion was to create a three-brand system. GEFA Preven, the brand under which the majority of business operated, had to make room in the medium term for two sub-brands: GEFA Compliance and GEFA Learning We also reorganised the portfolio of services to better handle future growth. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6559338 e-flex e-con-boxed e-con e-parent\" data-id=\"6559338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25b561a e-con-full e-flex e-con e-child\" data-id=\"25b561a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-464c7f6 elementor-widget elementor-widget-video\" data-id=\"464c7f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/gefa-preven-logos.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3abe8687 e-flex e-con-boxed e-con e-parent\" data-id=\"3abe8687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6df08169 elementor-widget elementor-widget-heading\" data-id=\"6df08169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6327b543 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6327b543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If there is one phrase that could encapsulate the brand strategy, it would be &#8220;Back to basics&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key was to go back to basics and make sure every step was done right. We translated this as &#8220;going one step further&#8221;. We also highlighted the values of expertise and commitment that underpinned GEFA\u2019s purpose as an organisation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on an insight from our research that people desired peace of mind of being able to count on GEFEN when needed, no fuss, a brand purpose was born: to make prevention simple.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc79fa0 e-flex e-con-boxed e-con e-parent\" data-id=\"cc79fa0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e57f5d elementor-widget elementor-widget-image\" data-id=\"0e57f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2378\" height=\"988\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501.png\" class=\"attachment-full size-full wp-image-2463 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501.png 2378w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501-500x208.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501-1024x425.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501-768x319.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501-1536x638.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-501-2048x851.png 2048w\" data-sizes=\"auto, (max-width: 2378px) 100vw, 2378px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2378px; --smush-placeholder-aspect-ratio: 2378\/988;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-244e93c e-flex e-con-boxed e-con e-parent\" data-id=\"244e93c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6214e7 elementor-widget elementor-widget-heading\" data-id=\"e6214e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfdf4d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"acfdf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En cuanto a la identidad visual desarrollamos un sistema gr\u00e1fico flexible y minimalista dise\u00f1ado para perdurar en el tiempo. Nos distanciamos de los c\u00f3digos visuales convencionales en el sector de la prevenci\u00f3n, aspirando a fusionar un estilo contempor\u00e1neo con la solidez de un grupo experto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El punto rojo de la identidad visual es una llamada de atenci\u00f3n sutil. El color rojo solo se utiliza en el s\u00edmbolo para transmitir que GEFA est\u00e1 siempre protegiendo, como un faro, para salvaguardar la protecci\u00f3n de las organizaciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sistema gr\u00e1fico desarrollado es flexible. La gama de colores contempla los formatos digitales con colores m\u00e1s brillantes y atrevidos. El s\u00edmbolo G de GEFA se plantea como un elemento gr\u00e1fico vers\u00e1til y distintivo creado por unidades o m\u00f3dulos reflejando as\u00ed el <em>modus operandi<\/em> de la organizaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los elementos visuales se utilizan de manera coherente en todos los puntos de contacto de la marca. Garantizando una experiencia de marca cohesionada y reconocible para los clientes y grupos de inter\u00e9s de Gefa Preven.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d24919 e-flex e-con-boxed e-con e-parent\" data-id=\"7d24919\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d18561c elementor-widget elementor-widget-image\" data-id=\"d18561c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/gefa-7.jpg\" class=\"attachment-full size-full wp-image-2025 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-7.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-7-500x281.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-7-1024x576.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-7-768x432.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/gefa-7-1536x864.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dee67d e-flex e-con-boxed e-con e-parent\" data-id=\"4dee67d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-083ea58 elementor-widget elementor-widget-image\" data-id=\"083ea58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1680\" height=\"945\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/logo-gefa-versiones.png\" class=\"attachment-full size-full wp-image-2556 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/logo-gefa-versiones.png 1680w, https:\/\/redvinilo.com\/wp-content\/uploads\/logo-gefa-versiones-500x281.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/logo-gefa-versiones-1024x576.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/logo-gefa-versiones-768x432.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/logo-gefa-versiones-1536x864.png 1536w\" data-sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1680px; --smush-placeholder-aspect-ratio: 1680\/945;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fc4511 e-flex e-con-boxed e-con e-parent\" data-id=\"6fc4511\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9eec4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f9eec4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As for GEFA Preven&#8217;s visual identity, we developed a versatile and minimalist graphic identity that would stand the test of time. We moved away from conventional visual concepts in the prevention sector, seeking to combine trustworthy expertise with a modern look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We added red dot to represent a subtle call for attention. GEFA Preven is always protecting, like a lighthouse, to safeguard the protection of organisations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We developed an adaptable identity, with colour palettes that accommodate digital formats with brighter and bolder colours. The GEFA G symbol is also a very versatile and distinctive <em>point of focus<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The visual elements are used consistently across all brand touch points, ensuring a cohesive and recognisable brand experience for GEFA Preven&#8217;s customers and stakeholders.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89f3d09 e-flex e-con-boxed e-con e-parent\" data-id=\"89f3d09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db7a931 elementor-widget elementor-widget-image\" data-id=\"db7a931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2383\" height=\"1095\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388.png\" class=\"attachment-full size-full wp-image-2460 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388.png 2383w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388-500x230.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388-1024x471.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388-768x353.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388-1536x706.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-388-2048x941.png 2048w\" data-sizes=\"auto, (max-width: 2383px) 100vw, 2383px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2383px; 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--smush-placeholder-aspect-ratio: 1920\/1081;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One step ahead GEFA Preven has been providing occupational risk prevention services for more than 20 years. The company, which was founded in Tortosa, currently has 15 offices across different communities and provides services to thousands of clients. While continuing to offer local services closely linked to each region, it has diversified its services to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[60,62,63,64,65,66,82,83],"class_list":["post-3136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-brand-activation","tag-brand-strategy","tag-visual-identity","tag-research","tag-narrative","tag-positioning","tag-storytelling","tag-brand-architecture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gefa preven - Red Vinilo<\/title>\n<meta name=\"description\" content=\"The case of GEFA Preven takes us to a territory that allows the brand to go one step ahead with the peace of mind of doing things well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redvinilo.com\/en\/gefa-preven\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gefa preven - 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