{"id":3139,"date":"2023-10-17T17:55:40","date_gmt":"2023-10-17T15:55:40","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/seat-mo\/"},"modified":"2024-01-09T06:55:40","modified_gmt":"2024-01-09T05:55:40","slug":"seat-mo","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/seat-mo\/","title":{"rendered":"Seat M\u00f3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3139\" class=\"elementor elementor-3139 elementor-1032\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c90e40 e-flex e-con-boxed e-con e-parent\" data-id=\"c90e40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-266acf36 elementor-widget elementor-widget-heading\" data-id=\"266acf36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The urban side of SEAT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6159ecab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6159ecab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEAT launched its motosharing service shortly after the announcement of SEAT M\u00d3. This is SEAT&#8217;s sub-brand that aims to boost urban mobility through micro-mobility products and services. <\/span><\/p><p><span style=\"font-weight: 400;\">It was competing in a mature market, with several electric scooter options having already been established in Barcelona. However, SEAT M\u00d3 stood out for the performance and design of its fleet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c9a2c5 e-flex e-con-boxed e-con e-parent\" data-id=\"0c9a2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12a96ca e-con-full e-flex e-con e-child\" data-id=\"12a96ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d91a298 elementor-widget elementor-widget-video\" data-id=\"d91a298\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/seat.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1244184 e-flex e-con-boxed e-con e-parent\" data-id=\"1244184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f717bad elementor-widget elementor-widget-image\" data-id=\"f717bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"625\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-3.jpg\" class=\"attachment-full size-full wp-image-2059 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-3.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-3-500x163.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-3-1024x333.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-3-768x250.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-3-1536x500.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/625;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f00c489 e-flex e-con-boxed e-con e-child\" data-id=\"f00c489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55af4a5 elementor-widget elementor-widget-heading\" data-id=\"55af4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8a383 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bd8a383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The challenge was to adapt the product\u2019s visual identity to the context and needs of a service without losing the power and clarity of the SEAT brand. In addition, SEAT M\u00d3 entered the market when other motosharing services were already established. This activity prompted a new rebranding in 2023.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We had to be flexible from day one when launching communications, adjusting them as we went based on results. Thanks to the findings of qualitative and quantitative studies carried out periodically, we were able to provide a strategic approach to creative actions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ac25bb8 e-con-full e-flex e-con e-parent\" data-id=\"1ac25bb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba8d8d9 elementor-widget elementor-widget-image\" data-id=\"3ba8d8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2090\" height=\"467\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-4.png\" class=\"attachment-full size-full wp-image-2061 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-4.png 2090w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-4-500x112.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-4-1024x229.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-4-768x172.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-4-1536x343.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-4-2048x458.png 2048w\" data-sizes=\"auto, (max-width: 2090px) 100vw, 2090px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2090px; --smush-placeholder-aspect-ratio: 2090\/467;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc47995 elementor-widget elementor-widget-image\" data-id=\"3bc47995\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2090\" height=\"466\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-5.png\" class=\"attachment-full size-full wp-image-2063 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-5.png 2090w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-5-500x111.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-5-1024x228.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-5-768x171.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-5-1536x342.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-5-2048x457.png 2048w\" data-sizes=\"auto, (max-width: 2090px) 100vw, 2090px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2090px; --smush-placeholder-aspect-ratio: 2090\/466;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d86ceae e-flex e-con-boxed e-con e-parent\" data-id=\"7d86ceae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48fb8319 elementor-widget elementor-widget-image\" data-id=\"48fb8319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"816\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-6.jpg\" class=\"attachment-full size-full wp-image-2065 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-6.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-6-500x213.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-6-1024x435.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-6-768x326.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-6-1536x653.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/816;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32274a5e e-flex e-con-boxed e-con e-parent\" data-id=\"32274a5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77aea5f3 e-con-full e-flex e-con e-child\" data-id=\"77aea5f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1a716e elementor-widget elementor-widget-video\" data-id=\"5a1a716e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/SEATMO-derbi-edit.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c67fe22 e-flex e-con-boxed e-con e-child\" data-id=\"c67fe22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa9b97e elementor-widget elementor-widget-heading\" data-id=\"fa9b97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1967fd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d1967fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since the beginning of our collaboration, <\/span><span style=\"font-weight: 400;\">our creative team at Red Vinilo and SEAT\u2019s marketing team communicated through an online project management system. This facilitated an organised workflow along with the quick sharing of information and brief templates of each project on the platform. We have also integrated other shared environments to simplify the validation of creative pieces.<\/span><\/p><p><span style=\"font-weight: 400;\">Based on the corporate brand guidelines, we created a design system that allowed us to develop an ecosystem of creative pieces that is flexible and always aligned with the brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7cf6fc e-flex e-con-boxed e-con e-parent\" data-id=\"e7cf6fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d13987d elementor-widget elementor-widget-image\" data-id=\"d13987d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"882\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-8.jpg\" class=\"attachment-full size-full wp-image-2069 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-8.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-8-500x230.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-8-1024x470.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-8-768x353.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-8-1536x706.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/882;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de59c08 e-flex e-con-boxed e-con e-parent\" data-id=\"de59c08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7d91d7 e-con-full e-flex e-con e-child\" data-id=\"e7d91d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-287eb22 elementor-widget elementor-widget-video\" data-id=\"287eb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/seatmo-marketing-video-EN-v2-compress.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cec235 e-flex e-con-boxed e-con e-child\" data-id=\"7cec235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c43a4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c5c43a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our results include attracting new users of the service through advertising campaigns <\/span><span style=\"font-weight: 400;\">creative content for social networks and increased brand awareness in the city of Barcelona.<\/span><\/p><p>We continue to evolve together with the SEAT M\u00d3 team, betting on a change in urban mobility towards more sustainable models in our city.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8767dc9 e-con-full e-flex e-con e-parent\" data-id=\"8767dc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1b610 elementor-widget elementor-widget-image\" data-id=\"da1b610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"693\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-9.jpg\" class=\"attachment-full size-full wp-image-2055 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-9.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-9-500x180.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-9-1024x370.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-9-768x277.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/seat-9-1536x554.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/693;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8c712c e-flex e-con-boxed e-con e-parent\" data-id=\"e8c712c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-315c264 e-con-full e-flex e-con e-child\" data-id=\"315c264\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92d61a9 elementor-widget elementor-widget-video\" data-id=\"92d61a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/seat-mo-2021-ES-26_05_2022.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The urban side of SEAT SEAT launched its motosharing service shortly after the announcement of SEAT M\u00d3. This is SEAT&#8217;s sub-brand that aims to boost urban mobility through micro-mobility products and services. It was competing in a mature market, with several electric scooter options having already been established in Barcelona. However, SEAT M\u00d3 stood out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,18],"tags":[67,68,69,70,71],"class_list":["post-3139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-proyectos","tag-brand-applications","tag-creative-direction","tag-ui-design","tag-project-management","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seat M\u00f3 - Red Vinilo<\/title>\n<meta name=\"description\" content=\"SEAT M\u00d3 Motosharing is a design and multichannel creativity case Brand launch by Red Vinilo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redvinilo.com\/seat-mo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seat M\u00f3 - Red Vinilo\" \/>\n<meta property=\"og:description\" content=\"SEAT M\u00d3 Motosharing is a design and multichannel creativity case Brand launch by Red Vinilo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redvinilo.com\/seat-mo\/\" \/>\n<meta property=\"og:site_name\" content=\"Red Vinilo\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T15:55:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T05:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminpol\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminpol\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/redvinilo.com\/seat-mo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/redvinilo.com\/seat-mo\/\"},\"author\":{\"name\":\"adminpol\",\"@id\":\"https:\/\/redvinilo.com\/#\/schema\/person\/a0a113e938e32289cbc3a1c5b0648a2f\"},\"headline\":\"Seat M\u00f3\",\"datePublished\":\"2023-10-17T15:55:40+00:00\",\"dateModified\":\"2024-01-09T05:55:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/redvinilo.com\/seat-mo\/\"},\"wordCount\":333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/redvinilo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/redvinilo.com\/seat-mo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/redvinilo.com\/wp-content\/uploads\/seat-2.jpg\",\"keywords\":[\"Brand applications\",\"Creative Direction\",\"UI design\",\"Project management\",\"Advertising\"],\"articleSection\":[\"Projects\",\"Proyectos\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/redvinilo.com\/seat-mo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redvinilo.com\/seat-mo\/\",\"url\":\"https:\/\/redvinilo.com\/seat-mo\/\",\"name\":\"Seat M\u00f3 - 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