{"id":3165,"date":"2023-10-17T17:35:52","date_gmt":"2023-10-17T15:35:52","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/mmm\/"},"modified":"2024-01-11T22:19:43","modified_gmt":"2024-01-11T21:19:43","slug":"mmm-case","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/mmm-case\/","title":{"rendered":"MMM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3165\" class=\"elementor elementor-3165 elementor-1035\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52a9a8ff e-flex e-con-boxed e-con e-parent\" data-id=\"52a9a8ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f622ff4 elementor-widget elementor-widget-heading\" data-id=\"5f622ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bringing the future closer, driving the present forward<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9876e4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f9876e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Founded in 1944, MMM has a long history of challenges and milestones. It is a family-owned company and leader in the production of components for major automotive brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MMM has built a solid reputation thanks to its products, which are aimed at fluid handling in complex environments. MMM has been supplying these to top brands in the automotive sector for over 50 years.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15d5846 e-flex e-con-boxed e-con e-parent\" data-id=\"15d5846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65cdfacc e-con-full e-flex e-con e-child\" data-id=\"65cdfacc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac39e45 elementor-widget elementor-widget-video\" data-id=\"5ac39e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/logo-vineta.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-713c4590 e-con-full e-flex e-con e-parent\" data-id=\"713c4590\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca61472 elementor-widget elementor-widget-image\" data-id=\"5ca61472\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3596\" height=\"344\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-3.png\" class=\"attachment-full size-full wp-image-2103 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-3.png 3596w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-3-500x48.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-3-1024x98.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-3-768x73.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-3-1536x147.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-3-2048x196.png 2048w\" data-sizes=\"auto, (max-width: 3596px) 100vw, 3596px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 3596px; --smush-placeholder-aspect-ratio: 3596\/344;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536f27d elementor-widget elementor-widget-image\" data-id=\"536f27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3596\" height=\"344\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-4.png\" class=\"attachment-full size-full wp-image-2105 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-4.png 3596w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-4-500x48.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-4-1024x98.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-4-768x73.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-4-1536x147.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-4-2048x196.png 2048w\" data-sizes=\"auto, (max-width: 3596px) 100vw, 3596px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 3596px; --smush-placeholder-aspect-ratio: 3596\/344;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35e0c1cf e-flex e-con-boxed e-con e-parent\" data-id=\"35e0c1cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7131b4a6 elementor-widget elementor-widget-heading\" data-id=\"7131b4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416a037e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"416a037e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Major changes in the automotive industry prompted MMM to make a strategic change of direction to pivot towards the energy sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A new technological partnership with a US partner made creating a new brand territory an urgent priority. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was necessary to carry out a rebranding to reposition the group and promote new business areas that were opening up with the design and manufacture of modular systems for generating energy from hydrogen.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b16557e e-flex e-con-boxed e-con e-parent\" data-id=\"b16557e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4924407 e-con-full e-flex e-con e-child\" data-id=\"4924407\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e446623 elementor-widget elementor-widget-video\" data-id=\"e446623\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-home.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41c4694c e-flex e-con-boxed e-con e-parent\" data-id=\"41c4694c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-616d7b3c e-con-full e-flex e-con e-child\" data-id=\"616d7b3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b25ee34 elementor-widget elementor-widget-image\" data-id=\"4b25ee34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-8.jpg\" class=\"attachment-full size-full wp-image-2085 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-8.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-8-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-8-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-8-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-8-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-8-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e46c02c e-con-full e-flex e-con e-child\" data-id=\"e46c02c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb74dd elementor-widget elementor-widget-image\" data-id=\"bfb74dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-15.jpg\" class=\"attachment-full size-full wp-image-2099 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-15.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-15-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-15-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-15-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-15-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-15-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-173881ab e-flex e-con-boxed e-con e-parent\" data-id=\"173881ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2efff84 elementor-widget elementor-widget-heading\" data-id=\"2efff84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2510916f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2510916f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We created a system to diversify and open up new territories in innovation and sustainability.<\/span><\/p><p><span style=\"font-weight: 400;\">The new brand strategy had to fit with the business strategy in a highly competitive and rapidly changing market and push the organisation towards innovation and sustainability. <\/span><\/p><p><span style=\"font-weight: 400;\">We carried out research in parallel to the decision-making process.<\/span><\/p><p><span style=\"font-weight: 400;\">Based on creative concepts connected to the brand\u2019s experience and innovation-led attitude, we defined and designed MMM group\u2019s four brands. In this way, the group&#8217;s brands were organised and structured.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a30d313 e-flex e-con-boxed e-con e-parent\" data-id=\"1a30d313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77175a69 elementor-widget elementor-widget-image\" data-id=\"77175a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1152\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-scaled.jpg\" class=\"attachment-full size-full wp-image-2632 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-scaled.jpg 2560w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-500x225.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-1024x461.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-768x346.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-1536x691.jpg 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-divisions-2048x922.jpg 2048w\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1152;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-805000a e-flex e-con-boxed e-con e-parent\" data-id=\"805000a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a718b0 e-con-full e-flex e-con e-child\" data-id=\"0a718b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14afbb3 elementor-widget elementor-widget-video\" data-id=\"14afbb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-campo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7910c814 e-flex e-con-boxed e-con e-parent\" data-id=\"7910c814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b20eb1 elementor-widget elementor-widget-heading\" data-id=\"69b20eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67999e4c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67999e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The brand\u2019s architecture gave us the opportunity to strategically order the different activities and teams of the group.<\/span><\/p><p><span style=\"font-weight: 400;\">The MMM Group consists of four brands: Group, Fluid, Energy &amp; 3DP. The brands are structured under the umbrella brand, Group. We proposed a plan for the transition with three phases to activate the brands.<\/span><\/p><p><span style=\"font-weight: 400;\">To ensure the new brand architecture and visual and verbal system were applied with\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Poppins, Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">coherence and consistency<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Poppins, Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\">, we developed an online brand centre. This platform allows you to create roles to access brand information for the entire team in different countries.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0687147 e-flex e-con-boxed e-con e-parent\" data-id=\"0687147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5512a20 elementor-widget elementor-widget-image\" data-id=\"5512a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1250\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-scaled.jpg\" class=\"attachment-full size-full wp-image-2647 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-scaled.jpg 2560w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-1536x750.jpg 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-estructura-2048x1000.jpg 2048w\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1250;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71266ba e-flex e-con-boxed e-con e-parent\" data-id=\"71266ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df0636 elementor-widget elementor-widget-heading\" data-id=\"7df0636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60537cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60537cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the launch of the brand, we proposed an activation plan that included internal and external communication actions. We accompanied the marketing and sales team during the deployment months.<\/span><\/p><p>The MMM Energy business division was the one that required the most effort in every sense. We launched it with a new product that aimed to expand into other mobility sectors. It also highlighted sustainability and innovation. These were values that had originally failed to stand out, but could take centre stage under the MMM Fluid brand.<\/p><p>We developed an independent visual space based on their own colour range. We also created audiovisual elements with a partner who is an expert in 3D\u00a0to present the product to the market. It was essential to educate the potential buyer about the functionalities and advantages of the system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d819369 e-flex e-con-boxed e-con e-parent\" data-id=\"d819369\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-037c22c e-con-full e-flex e-con e-child\" data-id=\"037c22c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d881f20 elementor-widget elementor-widget-image\" data-id=\"d881f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1640\" height=\"1640\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster.jpg\" class=\"attachment-full size-full wp-image-2638 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster.jpg 1640w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-energy-poster-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1640px; --smush-placeholder-aspect-ratio: 1640\/1640;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-844056b e-con-full e-flex e-con e-child\" data-id=\"844056b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8e043 elementor-widget elementor-widget-image\" data-id=\"9a8e043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/banner-mockup-mmm.jpg\" class=\"attachment-full size-full wp-image-2723 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/banner-mockup-mmm.jpg 1200w, https:\/\/redvinilo.com\/wp-content\/uploads\/banner-mockup-mmm-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/banner-mockup-mmm-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/banner-mockup-mmm-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/banner-mockup-mmm-768x768.jpg 768w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/1200;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bc9ab2 e-flex e-con-boxed e-con e-parent\" data-id=\"4bc9ab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be18d3e e-con-full e-flex e-con e-child\" data-id=\"be18d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2407f elementor-widget elementor-widget-image\" data-id=\"9c2407f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-9.jpg\" class=\"attachment-full size-full wp-image-2087 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-9.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-9-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-9-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-9-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-9-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/mmm-9-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bc4cf4 e-con-full e-flex e-con e-child\" data-id=\"7bc4cf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8453f9 elementor-widget elementor-widget-video\" data-id=\"d8453f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-car-square.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc831b8 e-flex e-con-boxed e-con e-parent\" data-id=\"dc831b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6ec67 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c6ec67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This case developed in a very dynamic way. It was necessary to work in parallel with the development of the business. A good connection between both teams made it possible to work effectively and deliver on time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c7993 e-flex e-con-boxed e-con e-parent\" data-id=\"47c7993\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aec210 elementor-widget elementor-widget-image\" data-id=\"3aec210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1250\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-scaled.jpg\" class=\"attachment-full size-full wp-image-2650 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-scaled.jpg 2560w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-1536x750.jpg 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/mmm-fabrica-2048x1000.jpg 2048w\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1250;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bringing the future closer, driving the present forward Founded in 1944, MMM has a long history of challenges and milestones. It is a family-owned company and leader in the production of components for major automotive brands. MMM has built a solid reputation thanks to its products, which are aimed at fluid handling in complex environments. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[60,61,62,63,64,67,83],"class_list":["post-3165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-brand-activation","tag-brand-arquitecture","tag-brand-strategy","tag-visual-identity","tag-research","tag-brand-applications","tag-brand-architecture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MMM - Red Vinilo<\/title>\n<meta name=\"description\" content=\"We created for MMM group a system to diversify and open up new territories in innovation and sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redvinilo.com\/en\/mmm-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MMM - 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