{"id":3177,"date":"2023-10-17T17:30:47","date_gmt":"2023-10-17T15:30:47","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/como-como-festival\/"},"modified":"2024-01-11T22:22:25","modified_gmt":"2024-01-11T21:22:25","slug":"como-como-festival","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/como-como-festival\/","title":{"rendered":"Como Como Festival"},"content":{"rendered":"\t\t
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The healthy revolution\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2016, Nuria Coll, director of Soy C\u00f3mo Como, asked us to participate as a creative agency in the creation of an innovative healthy eating festival. <\/span>This was the beginning of a fast-paced, 4-year adventure. <\/span><\/p>

We worked with the Soy C\u00f3mo Como team to create the concept for the first festival held in Matar\u00f3 under the new brand C\u00f3mo Como Festival. <\/span>We then established the festival over the following two years, holding it in the prestigious location of Barcelona\u2019s port. <\/span><\/p>

The festival combined in-depth and groundbreaking information on food and health, a carefully selected culinary spread and activities for the whole family. <\/span><\/p>

Last year, the festival moved to the Ciudadela site of Pompeu Fabra University, continuing its commitment to Barcelona, healthy gastronomy and education.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The concept of the festival in Spain was brand new and had to be created from scratch. Being part of C\u00f3mo Como festival\u2019s conception was a challenge in several ways. We needed a differential value proposition to attract an audience in a market saturated with leisure proposals. The festival also had to align with the values and purpose of the project it originated from: Soy C\u00f3mo Como. On the other hand, nobody knew us and we had to create a strong communication campaign that would resonate using only organic channels and a very tight media budget. And we needed the same creativity to make the most of the space and the partnerships with exhibitors, collaborators and volunteers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The solution <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first step was the naming and branding for the C\u00f3mo Como Festival, which has now accompanied us during all four <\/span>editions. Each year the poster has been the cornerstone of our communication, and without losing its essence, we have also expanded into new creative territories to promote the event.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Secondly, for each event, we actively participated in the ideation and creation of the event space as a place of exhibition, information and entertainment, both in Matar\u00f3 and in the port of Barcelona. We also helped conceptualise tailor-made activities during the event.<\/span><\/p>\n

Every year we face different challenges. The first year we put a big focus on launching our identity. We boost the sector with a unique proposal far from the entire category. The visual identity included a rich palette accompanied by three ingredients: lemon, avocado and beetroot. The Festival was organised by zones characterised by food style. Each had its own icon and colour. This distinctive proposal was unique to other events in the sector. <\/span><\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The second year, in Barcelona, we made a significant effort to attract new visitors. We launched the brand on organic and paid channels. We created partnerships with stakeholders, such as eco-supermarket Veritas, to extend our reach to the audience of a festival located in Port Vell. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In the third year, we created a communication campaign under the concept of “vegetables without measure” (Verdura Sense Mesura in Catalan). To promote the concept and slogan, we recorded a song with the music group <\/span>Xiula<\/span><\/a>.\u00a0We also encouraged celebrities and influencers to join the campaign by sharing photos with vegetables on their social networks to spread the message.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Over the years the brand, concept, collaborations, proposals, guests and space have all evolved. It has been an enriching, fun and one-of-a-kind experience that has left us with a deep respect for healthy eating and its ability to impact our lives and society.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The healthy revolution In 2016, Nuria Coll, director of Soy C\u00f3mo Como, asked us to participate as a creative agency in the creation of an innovative healthy eating festival. This was the beginning of a fast-paced, 4-year adventure. We worked with the Soy C\u00f3mo Como team to create the concept for the first festival held […]<\/p>\n","protected":false},"author":1,"featured_media":2241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[62,65,68,69,76,77,78,82],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-brand-strategy","tag-narrative","tag-creative-direction","tag-ui-design","tag-communication-consultancy","tag-naming-en","tag-audiovisual-production","tag-storytelling"],"yoast_head":"\nComo Como Festival - Red Vinilo<\/title>\n<meta name=\"description\" content=\"Case of the food festival held during the years 2016-2019 in Barcelona. 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