{"id":3182,"date":"2023-10-17T17:25:02","date_gmt":"2023-10-17T15:25:02","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/trestrazos\/"},"modified":"2024-01-11T20:44:10","modified_gmt":"2024-01-11T19:44:10","slug":"trestrazos","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/trestrazos\/","title":{"rendered":"Trestrazos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3182\" class=\"elementor elementor-3182 elementor-892\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4444b9 e-flex e-con-boxed e-con e-parent\" data-id=\"5d4444b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457d80b7 elementor-widget elementor-widget-heading\" data-id=\"457d80b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spaces with soul<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2f98cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d2f98cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tres Trazos is an interior design brand led by Elena Navarro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes just three strokes to connect the essence of an idea with a solution to build interiors with soul. Three strokes can create a personal and unique space where you can live your story.&nbsp;&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76880290 e-flex e-con-boxed e-con e-parent\" data-id=\"76880290\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3da26462 e-con-full e-flex e-con e-child\" data-id=\"3da26462\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2b02e8 elementor-widget elementor-widget-video\" data-id=\"1e2b02e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/TRESTRAZOS-logo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b4ebe7 e-flex e-con-boxed e-con e-parent\" data-id=\"3b4ebe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-576cdc75 elementor-widget elementor-widget-heading\" data-id=\"576cdc75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183b3b5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"183b3b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before COVID-19, the brand was well-known for its interior design projects for temporary spaces and points of sale. After the pandemic, the founder was clear she wanted to go in a new direction, and so needed a new brand identity to accompany her on the journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new Tres Trazos brand had to align with its new market positioning that would prioritise residential interior design. A big challenge would be to expand into a wider competitive territory, boosting the brand image among three varied audiences across very different areas: the home, business and events.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb3a3f e-flex e-con-boxed e-con e-parent\" data-id=\"0eb3a3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67b4b0e e-con-full e-flex e-con e-child\" data-id=\"67b4b0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f4376 elementor-widget elementor-widget-video\" data-id=\"d8f4376\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/trestrazos-reel.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c1872c5 e-flex e-con-boxed e-con e-parent\" data-id=\"4c1872c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-104ef978 elementor-widget elementor-widget-heading\" data-id=\"104ef978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7741898a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7741898a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A personal take on a commercial brand. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To define the brand identity we carried out interviews with Elena to capture the essence of her project first-hand. We then combined these with sector research to understand the industry norms and the company\u2019s value proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tres Trazos unites aesthetics and functionality. It brings a personal touch to a professional approach, successfully bringing to life spaces to live or work.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0a3161 e-con-full e-flex e-con e-parent\" data-id=\"5d0a3161\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a417872 elementor-widget elementor-widget-image\" data-id=\"1a417872\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2385\" height=\"230\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1.png\" class=\"attachment-full size-full wp-image-2688 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1.png 2385w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1-500x48.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1-1024x99.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1-768x74.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1-1536x148.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-1-2048x198.png 2048w\" data-sizes=\"auto, (max-width: 2385px) 100vw, 2385px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2385px; --smush-placeholder-aspect-ratio: 2385\/230;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68edd0ad elementor-widget elementor-widget-image\" data-id=\"68edd0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2396\" height=\"230\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2.png\" class=\"attachment-full size-full wp-image-2691 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2.png 2396w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2-500x48.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2-1024x98.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2-768x74.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2-1536x147.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/guidelines-trestrazos-2-2048x197.png 2048w\" data-sizes=\"auto, (max-width: 2396px) 100vw, 2396px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2396px; --smush-placeholder-aspect-ratio: 2396\/230;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f22eda8 e-flex e-con-boxed e-con e-parent\" data-id=\"1f22eda8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45af033b elementor-widget elementor-widget-heading\" data-id=\"45af033b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443a259b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"443a259b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tres Trazos designs spaces with soul that are serene, functional and timeless. Each space embraces its own essence through a combination of aesthetics, style and the functional needs of whoever will inhabit it.<\/span><\/p>\n<section class=\"elementor-section elementor-top-section elementor-element elementor-element-982a3c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"982a3c8\" data-element_type=\"section\" data-settings=\"{\"background_background\":\"classic\"}\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9021df3\" data-id=\"9021df3\" data-element_type=\"column\">\n<div class=\"elementor-widget-wrap elementor-element-populated\">\n<div class=\"elementor-element elementor-element-4d3da34 elementor-widget elementor-widget-text-editor\" data-id=\"4d3da34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p><span style=\"font-weight: 400;\">The studio creates spaces that invite you to stay and enjoy every detail. From concept to completion, every element is there for a reason and everything fits together, reflecting a unique personality and style in three simple strokes.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ee799c9 e-flex e-con-boxed e-con e-parent\" data-id=\"2ee799c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748e0b2b elementor-widget elementor-widget-image\" data-id=\"748e0b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1465\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/trestrazos-4.jpg\" class=\"attachment-full size-full wp-image-1977 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-4.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-4-500x382.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-4-1024x781.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-4-768x586.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-4-1536x1172.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1465;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c65e6a7 e-flex e-con-boxed e-con e-parent\" data-id=\"c65e6a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8751120 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8751120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Three steps, three simple strokes: <\/span><\/h2>\n<ul>\n<li>Capture the essence of each client and their needs.<\/li>\n<li><span style=\"font-weight: 400;\">Design solutions combining aesthetics, functionality and budget.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get to work and make the space a reality.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6356279 e-flex e-con-boxed e-con e-parent\" data-id=\"6356279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dba7470 elementor-widget elementor-widget-image\" data-id=\"dba7470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1045\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/trestrazos-3.jpg\" class=\"attachment-full size-full wp-image-1975 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-3.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-3-500x272.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-3-1024x557.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-3-768x418.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-3-1536x836.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1045;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fe971e elementor-widget elementor-widget-image\" data-id=\"8fe971e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1034\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/trestrazos-6.jpg\" class=\"attachment-full size-full wp-image-1981 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-6.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-6-500x269.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-6-1024x551.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-6-768x414.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-6-1536x827.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1034;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5516c elementor-widget elementor-widget-image\" data-id=\"7f5516c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"847\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/trestrazos-7.jpg\" class=\"attachment-full size-full wp-image-1983 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-7.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-7-500x221.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-7-1024x452.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-7-768x339.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-7-1536x678.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; 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--smush-placeholder-aspect-ratio: 1920\/1120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcea91 elementor-widget elementor-widget-image\" data-id=\"7dcea91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1143\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/trestrazos-9.jpg\" class=\"attachment-full size-full wp-image-1987 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-9.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-9-500x298.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-9-1024x610.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-9-768x457.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/trestrazos-9-1536x914.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1143;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9020b0 e-flex e-con-boxed e-con e-parent\" data-id=\"f9020b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf032b elementor-widget elementor-widget-heading\" data-id=\"3bf032b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245429c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"245429c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To start developing the brand\u2019s visual identity, we combined the unique colour palettes of Tres Trazos\u2019 designs with a characterful typography. The art direction was inspired by architecture and nature. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The aim of the new identity is to reflect its balance between a romantic and executive personality, two archetypes that are reflected in every brand space.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b06b65c e-flex e-con-boxed e-con e-parent\" data-id=\"b06b65c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-046eede elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"046eede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creating a brand with another creative team is priceless. And we feel grateful to work within an aesthetic and narrative framework that excites us, with a vibe like that of Elena and her team.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spaces with soul Tres Trazos is an interior design brand led by Elena Navarro. It takes just three strokes to connect the essence of an idea with a solution to build interiors with soul. Three strokes can create a personal and unique space where you can live your story.&nbsp;&nbsp; https:\/\/redvinilo.com\/redvinilo-new\/wp-content\/uploads\/TRESTRAZOS-logo.mp4 Challenge Before COVID-19, the brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[64,65,67,68,72,79],"class_list":["post-3182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-research","tag-narrative","tag-brand-applications","tag-creative-direction","tag-identity","tag-manifesto-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trestrazos - Red Vinilo<\/title>\n<meta name=\"description\" content=\"Tres Trazos is an interior design brand led by Elena Navarro. 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