{"id":3188,"date":"2023-10-17T17:15:06","date_gmt":"2023-10-17T15:15:06","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/luxburg\/"},"modified":"2024-01-09T08:07:28","modified_gmt":"2024-01-09T07:07:28","slug":"luxburg","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/luxburg\/","title":{"rendered":"Lux&amp;Burg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3188\" class=\"elementor elementor-3188 elementor-1026\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12591bf2 e-flex e-con-boxed e-con e-parent\" data-id=\"12591bf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c91bed elementor-widget elementor-widget-heading\" data-id=\"13c91bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The neighbourhood Burger Club<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba6307f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ba6307f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Your classic neighbourhood Burger Club \u2014 with \u2018not so classic\u2019 burgers.<\/strong><\/p><p><span style=\"font-weight: 400;\">Located in the unique and ornate Rotonda del Tibidabo building in Barcelona, this restaurant pays homage to signature burgers that can be enjoyed in style and without pretence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b7da8b e-flex e-con-boxed e-con e-parent\" data-id=\"0b7da8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc891b0 elementor-widget elementor-widget-image\" data-id=\"fc891b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-3.jpg\" class=\"attachment-full size-full wp-image-1991 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-3.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-3-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-3-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-3-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-3-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73577ff e-flex e-con-boxed e-con e-parent\" data-id=\"73577ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c322d9a elementor-widget elementor-widget-heading\" data-id=\"1c322d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba6cf15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ba6cf15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When the founding partners of Lux &amp; Burg arrived at Red Vinilo they knew they wanted to create a new restaurant with more personality and style. Their main values? They wanted to fashion a unique space to showcase their signature burgers that aligned with their location in one of the most emblematic buildings in Barcelona&#8217;s Sant Gervasi neighbourhood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new Lux &amp; Burg concept and experience had to connect with audiences of different generations. It should invite them to enjoy delicious classic hamburgers in an unpretentious, elegant and modern atmosphere with table service.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3771e072 e-flex e-con-boxed e-con e-parent\" data-id=\"3771e072\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f865ed4 elementor-widget elementor-widget-image\" data-id=\"6f865ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-6.jpg\" class=\"attachment-full size-full wp-image-1997 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-6.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-6-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-6-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-6-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-6-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd0c671 e-flex e-con-boxed e-con e-parent\" data-id=\"fd0c671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e571209 elementor-widget elementor-widget-video\" data-id=\"e571209\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/lux-animacion-cartas.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443cdff4 e-flex e-con-boxed e-con e-parent\" data-id=\"443cdff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57eebc11 elementor-widget elementor-widget-heading\" data-id=\"57eebc11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6159e1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a6159e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The new Lux &amp; Burg brand reflects the timelessness of classic elements that never go out of style. <\/span><\/p><p><span style=\"font-weight: 400;\">We developed the Burger Club concept to encapsulate the essence of &#8220;modern classic&#8221; and worked together with the interior design studio Trestrazos to create a 360\u00ba brand experience where classic and modern intertwine.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f31906 e-flex e-con-boxed e-con e-parent\" data-id=\"37f31906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27674fa8 e-con-full e-flex e-con e-child\" data-id=\"27674fa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5753a01e elementor-widget elementor-widget-image\" data-id=\"5753a01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1442\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-4.jpg\" class=\"attachment-full size-full wp-image-1993 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-4.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-4-500x376.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-4-1024x769.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-4-768x577.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-4-1536x1154.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1442;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a96c1a e-con-full e-flex e-con e-child\" data-id=\"10a96c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54b36de6 elementor-widget elementor-widget-image\" data-id=\"54b36de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1439\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-5.jpg\" class=\"attachment-full size-full wp-image-1995 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-5.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-5-500x375.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-5-1024x767.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-5-768x576.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-5-1536x1151.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1439;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c4b5332 e-flex e-con-boxed e-con e-parent\" data-id=\"4c4b5332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ead5553 elementor-widget elementor-widget-heading\" data-id=\"2ead5553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An end-to-end identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679a5e66 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"679a5e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lux &amp; Burg received a top-to-bottom upgrade. We aligned the creative communication concept with the design of the space proposed by the Trestrazos team. Once we defined a new communication strategy, we also redesigned the visual identity to connect with the experience of a modern and contemporary brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We evoked a classic space with style using dark colours and classic typography. The pinstripe and beveled frame design accompany all the applications along with a palette of greens and whites. We wanted to connect the visitor with the experience of a 21st century burger club. <\/span><\/p><p><span style=\"font-weight: 400;\">The new verbal identity brings a deliberately more relaxed twist than the aesthetic. We renamed the burgers on the menu to emphasise the quality of their ingredients using a casual tone of voice.<\/span><\/p><p><span style=\"font-weight: 400;\">All the expressive decisions in the space, in the menu or in the signage want to convey that you are in a space that is as elegant as it is cozy and that all the burgers at Lux&amp;Burg are simply good. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-869d07b e-flex e-con-boxed e-con e-parent\" data-id=\"869d07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1137838 e-con-full e-flex e-con e-child\" data-id=\"1137838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a511d06 elementor-widget elementor-widget-video\" data-id=\"a511d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/gradient-claim.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16079e6 e-flex e-con-boxed e-con e-parent\" data-id=\"16079e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32da796 elementor-widget elementor-widget-heading\" data-id=\"32da796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Photography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f47377 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9f47377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We reviewed and photographed the food on offer to align the menus with the neighbourhood Burger Club concept. This would create a better experience both in-restaurant and at-home for takeaway orders. The goal was to capture the essence of the ingredients through a photograph illuminated by natural light, conveying a genuine and unembellished quality, free from artifice or excess. <\/span><\/p><p><span style=\"font-weight: 400;\">We chose to shoot the food with lots of light and a natural feel, highlighting the quality of the ingredients and their simplicity In preparation for the sessions, a <\/span><i><span style=\"font-weight: 400;\">mood board<\/span><\/i><span style=\"font-weight: 400;\"> was created to establish a connection with the communication territory. With the collaboration of the chef responsible for the menu, a stylist, and a specialised photographer, we successfully produced a series of photos showcasing the complete gastronomic offerings for the Lux&amp;Burg, Justeat, and Glovo websites.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67939d7 e-flex e-con-boxed e-con e-parent\" data-id=\"67939d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6bcde elementor-widget elementor-widget-image\" data-id=\"bf6bcde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-7.jpg\" class=\"attachment-full size-full wp-image-1999 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-7.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-7-500x281.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-7-1024x576.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-7-768x432.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-7-1536x864.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba1cb3a e-flex e-con-boxed e-con e-parent\" data-id=\"ba1cb3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adc94df elementor-widget elementor-widget-image\" data-id=\"adc94df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-8.jpg\" class=\"attachment-full size-full wp-image-2001 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-8.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-8-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-8-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-8-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-8-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26b678a e-flex e-con-boxed e-con e-parent\" data-id=\"26b678a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579bb4b elementor-widget elementor-widget-heading\" data-id=\"579bb4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c302376 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c302376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trestrazos studio redesigned the physical space combining functionality and the brand\u2019s personality in an extraordinary way. To complete the experience, we added uniforms and tableware and created bespoke signage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The burger club concept also opens the door to holding events and experiences on the premises and running promotional actions associated with the club.<\/span><\/p>\n<p><b>Cosy and chic Burger Club, Lux &amp; Burg, is the new classic neighbourhood spot to enjoy a quality burger with friends and family, no pretence.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7875b2a6 e-con-full e-flex e-con e-parent\" data-id=\"7875b2a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a2204b elementor-widget elementor-widget-image\" data-id=\"11a2204b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"820\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-9.jpg\" class=\"attachment-full size-full wp-image-2003 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-9.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-9-500x214.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-9-1024x437.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-9-768x328.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-9-1536x656.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/820;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54800de e-flex e-con-boxed e-con e-parent\" data-id=\"54800de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66569df elementor-widget elementor-widget-image\" data-id=\"66569df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-10.jpg\" class=\"attachment-full size-full wp-image-2005 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-10.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-10-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-10-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-10-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-10-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-affce60 e-flex e-con-boxed e-con e-parent\" data-id=\"affce60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e01ca9 elementor-widget elementor-widget-image\" data-id=\"4e01ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1122\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-11.jpg\" class=\"attachment-full size-full wp-image-2007 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-11.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-11-500x292.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-11-1024x598.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-11-768x449.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-11-1536x898.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1122;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21238ef e-flex e-con-boxed e-con e-parent\" data-id=\"21238ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2e83a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae2e83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This project unfolded during meetings at Lux&amp;Burg \u2014 featuring fries, nachos, and burgers \u2014 where a multidisciplinary team worked together. We all worked side by side to create a distinctive experience based on one idea: enjoy good burgers in your neighborhood. That simple, that delicious.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a08f94 e-con-full e-flex e-con e-parent\" data-id=\"5a08f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcff375 elementor-widget elementor-widget-image\" data-id=\"fcff375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1063\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/luxburg-12.jpg\" class=\"attachment-full size-full wp-image-2009 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-12.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-12-500x277.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-12-1024x567.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-12-768x425.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/luxburg-12-1536x850.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1063;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b0f14f e-con-full e-flex e-con e-parent\" data-id=\"2b0f14f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d53e15b elementor-widget elementor-widget-video\" data-id=\"d53e15b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/lux-laptop-web-mockup-v2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The neighbourhood Burger Club Your classic neighbourhood Burger Club \u2014 with \u2018not so classic\u2019 burgers. Located in the unique and ornate Rotonda del Tibidabo building in Barcelona, this restaurant pays homage to signature burgers that can be enjoyed in style and without pretence. Challenge When the founding partners of Lux &amp; Burg arrived at Red [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,18],"tags":[65,67,68,72,75],"class_list":["post-3188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-proyectos","tag-narrative","tag-brand-applications","tag-creative-direction","tag-identity","tag-photography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lux&amp;Burg - Red Vinilo<\/title>\n<meta name=\"description\" content=\"In this case we introduce the new classic of the neighborhood, a Burger Club with unclassic burgers, Lux&amp;Burg (Barcelona)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redvinilo.com\/luxburg-burger-club-red-vinilo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lux&amp;Burg - 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