{"id":3192,"date":"2023-10-17T17:10:18","date_gmt":"2023-10-17T15:10:18","guid":{"rendered":"https:\/\/redvinilo.com\/redvinilo-new\/apetito-arques\/"},"modified":"2024-01-09T08:20:30","modified_gmt":"2024-01-09T07:20:30","slug":"apetito-arques","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/apetito-arques\/","title":{"rendered":"Apetito Arqu\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3192\" class=\"elementor elementor-3192 elementor-1041\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54af8162 e-flex e-con-boxed e-con e-parent\" data-id=\"54af8162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2dff81 elementor-widget elementor-widget-heading\" data-id=\"2b2dff81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feeding the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec26999 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ec26999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since 2013, Apetito Arqu\u00e9s has been designing 100% natural frozen food solutions from the 5th range. It proposes a new system for the kitchen, which is customisable and high quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apetito Arqu\u00e9s was created as a joint venture between a Spanish and a German company with the aim of offering an alternative to traditional cooking models in collective kitchens. It began operating in retirement homes and day centres in the Barcelona area. Today it has expanded to other areas of the peninsula and is active across hospitals and hotels, and the social and leisure sectors.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31893452 e-flex e-con-boxed e-con e-parent\" data-id=\"31893452\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1089ec0a e-con-full e-flex e-con e-child\" data-id=\"1089ec0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334f1f5c e-con-full e-flex e-con e-parent\" data-id=\"334f1f5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6dc2ca elementor-widget elementor-widget-image\" data-id=\"2e6dc2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2397\" height=\"230\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-3.png\" class=\"attachment-full size-full wp-image-2145 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-3.png 2397w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-3-500x48.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-3-1024x98.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-3-768x74.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-3-1536x147.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-3-2048x197.png 2048w\" data-sizes=\"auto, (max-width: 2397px) 100vw, 2397px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2397px; --smush-placeholder-aspect-ratio: 2397\/230;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf538af elementor-widget elementor-widget-image\" data-id=\"2bf538af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2402\" height=\"230\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-4.png\" class=\"attachment-full size-full wp-image-2147 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-4.png 2402w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-4-500x48.png 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-4-1024x98.png 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-4-768x74.png 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-4-1536x147.png 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-4-2048x196.png 2048w\" data-sizes=\"auto, (max-width: 2402px) 100vw, 2402px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2402px; --smush-placeholder-aspect-ratio: 2402\/230;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d30080 e-flex e-con-boxed e-con e-parent\" data-id=\"9d30080\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-512f598a elementor-widget elementor-widget-heading\" data-id=\"512f598a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d41028c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d41028c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2021, Apetito Arqu\u00e9s was undergoing an internal shift to embark on a new stage of the business. This motivated a change of the company name and the desire to transform in order to consolidate and accelerate growth. They asked us to accompany them in this new stage by defining and implementing a new brand strategy over a three-year period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They also entrusted us with the communication and marketing strategy. Challenges included the fact that their solution was still relatively unknown.<\/span> <span style=\"font-weight: 400;\">Redefining and communicating the value proposition was also a challenge within a country with a rich but highly traditional culinary identity. It was essential to review its market space, redefine its purpose and claim new territory to drive its growth. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a606dc5 e-flex e-con-boxed e-con e-parent\" data-id=\"4a606dc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bde53d5 e-con-full e-flex e-con e-child\" data-id=\"bde53d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-795972f5 elementor-widget elementor-widget-image\" data-id=\"795972f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-5.jpg\" title=\"\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-450a105 e-con-full e-flex e-con e-child\" data-id=\"450a105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7068d3c4 elementor-widget elementor-widget-image\" data-id=\"7068d3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-6.jpg\" class=\"attachment-full size-full wp-image-2151 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-6.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-6-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-6-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-6-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-6-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-6-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8d0790 e-flex e-con-boxed e-con e-parent\" data-id=\"c8d0790\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-635ef60 elementor-widget elementor-widget-image\" data-id=\"635ef60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-scaled.jpg\" class=\"attachment-full size-full wp-image-2447 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-scaled.jpg 2560w, https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-500x333.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-1024x683.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-768x512.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-1536x1024.jpg 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/happy-family-spending-quality-time-together-in-the-2021-08-29-15-20-12-utc-2048x1365.jpg 2048w\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76cce6d8 e-flex e-con-boxed e-con e-parent\" data-id=\"76cce6d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea276d elementor-widget elementor-widget-heading\" data-id=\"8ea276d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41353ed7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"41353ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From the outset, a long-term relationship was proposed in order not only to define the new brand and its strategy, but also to activate and manage it afterwards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the research and audit phase, we designed a brand territory from which we would communicate. This was far removed from typical mass catering company solutions and connected with the needs of a sector that, like others, faces a lot of uncertainty. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We crafted a differential story, strongly anchored in the functional characteristics of similar 5th range products but driven by a purpose that connected with all stakeholders. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee82c8a e-flex e-con-boxed e-con e-parent\" data-id=\"ee82c8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aed37e1 e-con-full e-flex e-con e-child\" data-id=\"aed37e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48da805 elementor-widget elementor-widget-image\" data-id=\"48da805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2521\" height=\"1230\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-video.jpg\" class=\"attachment-full size-full wp-image-2337 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-video.jpg 2521w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-video-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-video-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-video-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-video-1536x749.jpg 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-video-2048x999.jpg 2048w\" data-sizes=\"auto, (max-width: 2521px) 100vw, 2521px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2521px; --smush-placeholder-aspect-ratio: 2521\/1230;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a197fc e-flex e-con-boxed e-con e-parent\" data-id=\"6a197fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e043a77 elementor-widget elementor-widget-heading\" data-id=\"e043a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a374f25 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a374f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The idea behind the slogan &#8220;Feeding the future together&#8221;, encapsulates the company\u2019s innovative German-born essence and the creativity of the Apetito Arqu\u00e9s team to provide consistent, quality solutions for any person in any situation.<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks to new food production kitchen systems with Apetito\u2019s frozen products, nursing homes, hospitals, cruise ships or Red Cross emergencies can now all easily access and implement a high quality, safe food solution. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56011d94 e-flex e-con-boxed e-con e-parent\" data-id=\"56011d94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ff8036e e-con-full e-flex e-con e-child\" data-id=\"1ff8036e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebc00bf elementor-widget elementor-widget-image\" data-id=\"3ebc00bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1230\" height=\"1230\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Group-468.jpg\" class=\"attachment-full size-full wp-image-2476 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Group-468.jpg 1230w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-468-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-468-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-468-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/Group-468-768x768.jpg 768w\" data-sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1230px; --smush-placeholder-aspect-ratio: 1230\/1230;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dbf772c e-con-full e-flex e-con e-child\" data-id=\"1dbf772c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d517faa elementor-widget elementor-widget-image\" data-id=\"3d517faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/domingo-S.jpg\" class=\"attachment-full size-full wp-image-2738 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/domingo-S.jpg 1200w, https:\/\/redvinilo.com\/wp-content\/uploads\/domingo-S-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/domingo-S-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/domingo-S-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/domingo-S-768x768.jpg 768w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/1200;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fce6a35 e-flex e-con-boxed e-con e-parent\" data-id=\"7fce6a35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24aa6c1f elementor-widget elementor-widget-image\" data-id=\"24aa6c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-10.jpg\" class=\"attachment-full size-full wp-image-2159 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-10.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-10-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-10-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-10-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-10-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0114a4c e-flex e-con-boxed e-con e-parent\" data-id=\"0114a4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267f09e elementor-widget elementor-widget-heading\" data-id=\"267f09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8894a15 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8894a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the end of 2022 we launched the brand internally and then launched it publicly at an event. With a new company name, we had to increase communication efforts, particularly through celebrating the transformation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A new name required a new identity. We leveraged the verbal and visual identities based on the brand&#8217;s values and attributes. We crafted a tone to reflect the personality of heroes and engineers: two seemingly disparate archetypes but that converge in many aspects of their visions.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d383c75 e-flex e-con-boxed e-con e-parent\" data-id=\"d383c75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-351f136 e-con-full e-flex e-con e-child\" data-id=\"351f136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-026b05c elementor-widget elementor-widget-video\" data-id=\"026b05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/manifesto-23-compress.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99f40b6 e-flex e-con-boxed e-con e-parent\" data-id=\"99f40b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e19f388 elementor-widget elementor-widget-heading\" data-id=\"e19f388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication &amp; brand strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd2a44 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5fd2a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The communication and marketing strategies form a vital part of the overall brand strategy. We implemented a clear, long-term plan focused on the power of differentiating oneself in the market.<\/span><\/p><p><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Poppins, Sans-serif; text-align: var(--text-align);\">The various communication actions\u00a0<\/span><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Poppins, Sans-serif; text-align: var(--text-align);\">\u2014 including supporting sales through capturing and qualifying leads from organic and paid digital media and internal activities \u2014 aim<\/span><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Poppins, Sans-serif; text-align: var(--text-align);\">\u00a0to increase the recognition and reputation of Apetito Arqu\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9277c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f9277c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We implemented a brand platform, or Brand Centre, which is an evolving hub for everyone where the brand lives in all its expressions. This is a live and accessible digital space for the entire team and collaborators who can consult and access all aspects of the brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e42e6b e-con-full e-flex e-con e-parent\" data-id=\"7e42e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8908036 elementor-widget elementor-widget-image\" data-id=\"8908036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"819\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-15.jpg\" class=\"attachment-full size-full wp-image-2169 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-15.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-15-500x213.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-15-1024x437.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-15-768x328.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-15-1536x655.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/819;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a520171 e-flex e-con-boxed e-con e-parent\" data-id=\"a520171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47dbb72 elementor-widget elementor-widget-image\" data-id=\"47dbb72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-11.jpg\" class=\"attachment-full size-full wp-image-2161 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-11.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-11-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-11-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-11-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-11-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae0bbeb e-flex e-con-boxed e-con e-parent\" data-id=\"ae0bbeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a9012 elementor-widget elementor-widget-image\" data-id=\"21a9012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"937\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-12.jpg\" class=\"attachment-full size-full wp-image-2163 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-12.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-12-500x244.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-12-1024x500.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-12-768x375.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-12-1536x750.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/937;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf66e88 e-flex e-con-boxed e-con e-parent\" data-id=\"bf66e88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c0f50 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b0c0f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As part of the team, we promote the project by exploring and implementing solutions in communication, marketing, and branding. And, we establish communication bridges with all teams to amplify results. Organizations are shaped by their people, and those of Apetito Arqu\u00e9s deserve a companion that matches their determination and spirit of continuous improvement.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22bd90d e-flex e-con-boxed e-con e-parent\" data-id=\"22bd90d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99bd2c1 e-con-full e-flex e-con e-child\" data-id=\"99bd2c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500d21d elementor-widget elementor-widget-image\" data-id=\"500d21d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-13.jpg\" class=\"attachment-full size-full wp-image-2165 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-13.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-13-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-13-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-13-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-13-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-13-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c335d21 e-con-full e-flex e-con e-child\" data-id=\"c335d21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a384a06 elementor-widget elementor-widget-image\" data-id=\"a384a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1920\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/apetito-14.jpg\" class=\"attachment-full size-full wp-image-2167 lazyload\" alt=\"\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-14.jpg 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-14-500x500.jpg 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-14-1024x1024.jpg 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-14-300x300.jpg 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-14-768x768.jpg 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/\/apetito-14-1536x1536.jpg 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1920;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Feeding the future Since 2013, Apetito Arqu\u00e9s has been designing 100% natural frozen food solutions from the 5th range. It proposes a new system for the kitchen, which is customisable and high quality. Apetito Arqu\u00e9s was created as a joint venture between a Spanish and a German company with the aim of offering an alternative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,18],"tags":[62,63,64,65,66,67,69,76],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-proyectos","tag-brand-strategy","tag-visual-identity","tag-research","tag-narrative","tag-positioning","tag-brand-applications","tag-ui-design","tag-communication-consultancy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apetito Arqu\u00e9s - Red Vinilo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redvinilo.com\/apetito-arques-red-vinilo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apetito Arqu\u00e9s - Red Vinilo\" \/>\n<meta property=\"og:description\" content=\"Feeding the future Since 2013, Apetito Arqu\u00e9s has been designing 100% natural frozen food solutions from the 5th range. It proposes a new system for the kitchen, which is customisable and high quality. 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