{"id":6065,"date":"2026-05-15T12:59:43","date_gmt":"2026-05-15T10:59:43","guid":{"rendered":"https:\/\/redvinilo.com\/?p=6065"},"modified":"2026-09-30T15:09:40","modified_gmt":"2026-09-30T13:09:40","slug":"esci-upf","status":"publish","type":"post","link":"https:\/\/redvinilo.com\/en\/esci-upf\/","title":{"rendered":"ESCI-UPF"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6065\" class=\"elementor elementor-6065 elementor-6063\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14ab1355 e-flex e-con-boxed e-con e-parent\" data-id=\"14ab1355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-451da85 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"451da85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ESCI-UPF is a university specialising in international business and affiliated with Universitat Pompeu Fabra. For more than thirty years, it has trained professionals capable of understanding the world through a global, critical perspective connected to today\u2019s challenges. <\/p><p>The approval of a new strategic plan marked a turning point: <b>it was time to evolve the brand<\/b> in order to recover the full strength of its founding essence and, at the same time, carve out its own space within an increasingly saturated and homogeneous educational environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15c68820 e-con-full e-flex e-con e-parent\" data-id=\"15c68820\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a78d88 elementor-widget elementor-widget-image\" data-id=\"43a78d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2494\" height=\"200\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1.webp\" class=\"attachment-full size-full wp-image-6251 lazyload\" alt=\"Guidelines 1\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1.webp 2494w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1-500x40.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1-1024x82.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1-768x62.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1-1536x123.webp 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-1-2048x164.webp 2048w\" data-sizes=\"auto, (max-width: 2494px) 100vw, 2494px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2494px; --smush-placeholder-aspect-ratio: 2494\/200;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fff1cc elementor-widget elementor-widget-image\" data-id=\"19fff1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2500\" height=\"200\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2.webp\" class=\"attachment-full size-full wp-image-6254 lazyload\" alt=\"Guidelines 2\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2.webp 2500w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2-500x40.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2-1024x82.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2-768x61.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2-1536x123.webp 1536w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-guidelines-2-2048x164.webp 2048w\" data-sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2500px; --smush-placeholder-aspect-ratio: 2500\/200;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d03d6b e-flex e-con-boxed e-con e-parent\" data-id=\"49d03d6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448d233 elementor-widget elementor-widget-heading\" data-id=\"448d233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fc05d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"40fc05d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ESCI-UPF had a strong and distinctive DNA, but part of that value was diluted in the way it explained and projected itself externally. The school needed to reinforce its uniqueness without losing its connection to the trajectory built over decades. <\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The rebranding had to respond to three major challenges<span style=\"font-weight: 400;\">:<\/span><\/p><p>\u2192 Reconnect the founding <b>DNA<\/b> with the promise of the future.<br\/>\u2192 Define a <b>distinctive territory<\/b> within international education.<br\/>\u2192 Build a <b>shared narrative<\/b> capable of inspiring the community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-507537b e-flex e-con-boxed e-con e-parent\" data-id=\"507537b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-021f45a elementor-widget elementor-widget-video\" data-id=\"021f45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF_VIDEO_CAT_maig26-S.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-871afa1 e-flex e-con-boxed e-con e-parent\" data-id=\"871afa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14be8b1 elementor-widget elementor-widget-image\" data-id=\"14be8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1226\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-cataleg-3.webp\" class=\"attachment-full size-full wp-image-6270 lazyload\" alt=\"cataleg\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-cataleg-3.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-cataleg-3-500x319.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-cataleg-3-1024x654.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-cataleg-3-768x490.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-cataleg-3-1536x981.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1226;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35ae296 e-flex e-con-boxed e-con e-parent\" data-id=\"35ae296\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e755a84 elementor-widget elementor-widget-image\" data-id=\"e755a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Badge-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6335 lazyload\" alt=\"Aplicaci\u00f3n de la marca ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Badge-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Badge-ESCI-UPF-500x281.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Badge-ESCI-UPF-1024x576.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Badge-ESCI-UPF-768x432.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Badge-ESCI-UPF-1536x864.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e614851 e-flex e-con-boxed e-con e-parent\" data-id=\"e614851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-538379f elementor-widget elementor-widget-heading\" data-id=\"538379f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Teclea aqu\u00ed...\" style=\"font-family: Poppins, Poppins, sans-serif;font-weight: 600;line-height: 27.9825px;font-size: 18.655px\">Research<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1735c34 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1735c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The research allowed us to understand how ESCI-UPF was perceived both internally and externally, and to identify the elements that truly made the institution unique.<\/span><\/p><p><span style=\"font-weight: 400;\">We worked on different levels:<\/span><\/p><p>\u2192 Understanding the <b>educational model<\/b> and <b>institutional vision<\/b>.<span style=\"font-weight: 400;\"><br><\/span> \u2192 Identifying the <b>team\u2019s beliefs, experiences and motivations<\/b>.<span style=\"font-weight: 400;\"><br><\/span>\u2192 <b>Stakeholder<\/b> mapping and analysis of <b>expectations and needs<\/b>.<span style=\"font-weight: 400;\"><br><\/span> \u2192 Analysing the <b>competitive landscape and the trends<\/b> redefining international higher education.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22afa98 e-flex e-con-boxed e-con e-parent\" data-id=\"22afa98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc6efe elementor-widget elementor-widget-image\" data-id=\"2bc6efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/escalera-esci.webp\" class=\"attachment-full size-full wp-image-6276 lazyload\" alt=\"Universidad ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/escalera-esci.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/escalera-esci-500x333.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/escalera-esci-1024x683.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/escalera-esci-768x512.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/escalera-esci-1536x1024.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c911d63 e-flex e-con-boxed e-con e-parent\" data-id=\"c911d63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0211782 elementor-widget elementor-widget-image\" data-id=\"0211782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2003\" height=\"648\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Acciones-de-investigacion-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6080 lazyload\" alt=\"Acciones de investigaci\u00f3n\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Acciones-de-investigacion-ESCI-UPF.webp 2003w, https:\/\/redvinilo.com\/wp-content\/uploads\/Acciones-de-investigacion-ESCI-UPF-500x162.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Acciones-de-investigacion-ESCI-UPF-1024x331.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Acciones-de-investigacion-ESCI-UPF-768x248.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Acciones-de-investigacion-ESCI-UPF-1536x497.webp 1536w\" data-sizes=\"auto, (max-width: 2003px) 100vw, 2003px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2003px; --smush-placeholder-aspect-ratio: 2003\/648;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-502286b e-flex e-con-boxed e-con e-parent\" data-id=\"502286b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8204eba elementor-widget elementor-widget-heading\" data-id=\"8204eba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42df2c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d42df2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the research, we defined the strategic space from which ESCI-UPF could grow with authenticity and differentiation.<br\/><i><b>International is a mindset<\/b><\/i> expresses the central idea.<\/p><p>At ESCI-UPF, being international is a way of looking at the world. Studying at ESCI-UPF means training that perspective. A humanistic, multicultural, curious perspective connected to global challenges. A way of understanding the world that allows people to see opportunities where others only see borders.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36bddde e-con-full e-flex e-con e-parent\" data-id=\"36bddde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d82d366 e-grid e-con-full e-con e-child\" data-id=\"d82d366\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9b7c7 elementor-widget elementor-widget-video\" data-id=\"fe9b7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-iconos-S.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228c9b6 elementor-widget elementor-widget-image\" data-id=\"228c9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/intranet.webp\" class=\"attachment-full size-full wp-image-6279 lazyload\" alt=\"Mockup de la intranet\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/intranet.webp 1200w, https:\/\/redvinilo.com\/wp-content\/uploads\/intranet-500x500.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/intranet-1024x1024.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/intranet-300x300.webp 300w, https:\/\/redvinilo.com\/wp-content\/uploads\/intranet-768x768.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/intranet-700x700.webp 700w\" data-sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/1200;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3abe8687 e-flex e-con-boxed e-con e-parent\" data-id=\"3abe8687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6327b543 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6327b543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on this foundation, we built the entire brand platform: <b>purpose, positioning, values and personality<\/b>.<br\/>The values define the impact the institution aims to generate: courage, diversity, dedication and empathy. The personality shapes the way the school expresses itself and connects with others: pragmatic, open, curious and versatile. <\/p><p>The strategy culminated in a key brand identity decision: creating <b>two modes of expression, Institutional and Community<\/b>, capable of adapting to different contexts while always maintaining the same essence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48df5d4 e-flex e-con-boxed e-con e-parent\" data-id=\"48df5d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f78fff e-grid e-con-full e-con e-child\" data-id=\"1f78fff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6763a95 elementor-widget elementor-widget-video\" data-id=\"6763a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF_1X1_bachelor_CAT.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e4afe elementor-widget elementor-widget-image\" data-id=\"73e4afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"908\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Roll-up-ESCI-UPF-para-eventos-902x1024.webp\" class=\"attachment-large size-large wp-image-6086 lazyload\" alt=\"Roll-up de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Roll-up-ESCI-UPF-para-eventos-902x1024.webp 902w, https:\/\/redvinilo.com\/wp-content\/uploads\/Roll-up-ESCI-UPF-para-eventos-440x500.webp 440w, https:\/\/redvinilo.com\/wp-content\/uploads\/Roll-up-ESCI-UPF-para-eventos-768x872.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Roll-up-ESCI-UPF-para-eventos.webp 982w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/908;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aed71bb e-flex e-con-boxed e-con e-parent\" data-id=\"aed71bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159d6a5 elementor-widget elementor-widget-image\" data-id=\"159d6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6107 lazyload\" alt=\"Estudiantes de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-500x333.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-1024x683.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-768x512.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-1536x1024.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-244e93c e-flex e-con-boxed e-con e-parent\" data-id=\"244e93c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6214e7 elementor-widget elementor-widget-heading\" data-id=\"e6214e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Narrative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfdf4d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"acfdf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The concept that articulates the entire rebranding summarises the strategic evolution of the brand within the creative territory: <b>A fearless perspective<\/b>.<\/p><p>A unique perspective to understand the world and act upon it. An idea that connects directly with the origins of ESCI-UPF, while at the same time projecting the institution into the future. <\/p><p>More than a claim, we built a shared framework from which the entire community could express itself with a recognisable, open and contemporary voice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8730866 e-con-full e-flex e-con e-child\" data-id=\"8730866\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6cefc elementor-widget elementor-widget-image\" data-id=\"4a6cefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1130\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-universidad-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6137 lazyload\" alt=\"Alumnos de la universidad ESCI\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-universidad-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-universidad-ESCI-UPF-500x294.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-universidad-ESCI-UPF-1024x603.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-universidad-ESCI-UPF-768x452.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-universidad-ESCI-UPF-1536x904.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1130;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4965d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cd4965d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p><p>The narrative work also involved redefining the institution\u2019s own language. Rather than relying on the usual codes of the education sector centred around concepts such as leadership or excellence, ESCI-UPF began to speak from <b>a more cultural, international and exploratory territory<\/b>. <\/p><p>Ideas such as <b>citizens of the world and pioneers emerge<\/b>. Phrases capable of capturing the school\u2019s attitude from different angles. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54a284e e-flex e-con-boxed e-con e-parent\" data-id=\"54a284e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-707c87b elementor-widget elementor-widget-image\" data-id=\"707c87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-rebranding.webp\" class=\"attachment-full size-full wp-image-6344 lazyload\" alt=\"Identidad ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-rebranding.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-rebranding-500x281.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-rebranding-1024x576.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-rebranding-768x432.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-rebranding-1536x864.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f71be17 e-flex e-con-boxed e-con e-parent\" data-id=\"f71be17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1ac06 elementor-widget elementor-widget-heading\" data-id=\"ce1ac06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850eff6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"850eff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The visual identity translates that unique perspective into <b>a flexible, dynamic and recognisable system<\/b>.<\/p><p>ESCI-UPF Blue remains the brand\u2019s main chromatic axis, now accompanied by a neutral base and accent colours that bring greater <b>expressive richness<\/b>.<\/p><p>The geometric shapes derived from the logo are the origin of the new visual language. The key is not the shapes themselves, but what happens between them. <\/p><p>The identity is completed with a bespoke iconographic system associated with different key messages. Each one is adapted into different formats: icons, stickers and patterns. <\/p><p>These elements are deployed across different formats and applications to give the brand consistency without losing expressive capacity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806883f elementor-widget elementor-widget-image\" data-id=\"806883f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"781\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Posts-redes-sociales-ESCI-UPF-3.webp\" class=\"attachment-full size-full wp-image-6143 lazyload\" alt=\"Publicaciones de redes sociales de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Posts-redes-sociales-ESCI-UPF-3.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Posts-redes-sociales-ESCI-UPF-3-500x203.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Posts-redes-sociales-ESCI-UPF-3-1024x417.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Posts-redes-sociales-ESCI-UPF-3-768x312.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Posts-redes-sociales-ESCI-UPF-3-1536x625.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/781;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba41c8 elementor-widget elementor-widget-image\" data-id=\"aba41c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6107 lazyload\" alt=\"Estudiantes de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-500x333.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-1024x683.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-768x512.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Alumnos-ESCI-UPF-1536x1024.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae8018 e-flex e-con-boxed e-con e-parent\" data-id=\"bae8018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a617565 elementor-widget elementor-widget-heading\" data-id=\"a617565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f83284 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f83284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We developed a complete ecosystem of applications designed to bring the new brand to every touchpoint within the ESCI-UPF experience. The same principle guided every piece: that the brand should be recognised with the same strength on the campus fa\u00e7ade as in an email from the Academic Management department. <\/p><p>The ecosystem is organised into four <strong>levels<\/strong>: the foundations, with the brand manifesto and brand book, the documents all teams return to; <strong>the brand in space<\/strong>, through campus signage and the Fira del Ensenyament stand; <strong>the brand across channels<\/strong>, including social media, digital campaigns and recruitment materials; and <strong>the operational brand<\/strong>, with templates, the intranet, institutional documents and merchandising. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d65558 e-flex e-con-boxed e-con e-parent\" data-id=\"3d65558\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c559716 elementor-widget elementor-widget-image\" data-id=\"c559716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1231\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-posters.webp\" class=\"attachment-full size-full wp-image-6113 lazyload\" alt=\"Posters de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-posters.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-posters-500x321.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-posters-1024x657.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-posters-768x492.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-posters-1536x985.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1231;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71cbb72 e-flex e-con-boxed e-con e-parent\" data-id=\"71cbb72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf74446 elementor-widget elementor-widget-image\" data-id=\"cf74446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1260\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Sudadera-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6128 lazyload\" alt=\"Merchandising de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Sudadera-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Sudadera-ESCI-UPF-500x328.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Sudadera-ESCI-UPF-1024x672.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Sudadera-ESCI-UPF-768x504.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Sudadera-ESCI-UPF-1536x1008.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1260;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39eb9f4 e-flex e-con-boxed e-con e-parent\" data-id=\"39eb9f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3c7d67 e-con-full e-flex e-con e-child\" data-id=\"c3c7d67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14d5c5d elementor-widget elementor-widget-image\" data-id=\"14d5c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-publicidad.webp\" class=\"attachment-full size-full wp-image-6341 lazyload\" alt=\"Posters de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-publicidad.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-publicidad-500x281.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-publicidad-1024x576.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-publicidad-768x432.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-publicidad-1536x864.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0825cfc elementor-widget elementor-widget-image\" data-id=\"0825cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-instagram.webp\" class=\"attachment-full size-full wp-image-6338 lazyload\" alt=\"Estrategia de redes sociales de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-instagram.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-instagram-500x281.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-instagram-1024x576.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-instagram-768x432.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/ESCI-UPF-instagram-1536x864.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6118b57 e-flex e-con-boxed e-con e-parent\" data-id=\"6118b57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e5a31 elementor-widget elementor-widget-image\" data-id=\"a4e5a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1120\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-tote.webp\" class=\"attachment-full size-full wp-image-6236 lazyload\" alt=\"Tote bag\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-tote.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-tote-500x292.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-tote-1024x597.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-tote-768x448.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-tote-1536x896.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1120;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b03c056 e-flex e-con-boxed e-con e-parent\" data-id=\"b03c056\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cd6ac elementor-widget elementor-widget-heading\" data-id=\"f7cd6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ae43e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b4ae43e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A brand only makes sense when the people who use it feel it as their own. That is why we designed an internal activation process together with different departments across the school. The goal was not to hand over guidelines, but rather to   <\/span><b>create a sense of belonging and help each team express the brand through its own reality<span style=\"font-weight: 400;\">.<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9d5ea2 e-flex e-con-boxed e-con e-parent\" data-id=\"a9d5ea2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ac2bc elementor-widget elementor-widget-image\" data-id=\"78ac2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1003\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-IG-cards.webp\" class=\"attachment-full size-full wp-image-6245 lazyload\" alt=\"Tarjetas instargam\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/esci-IG-cards.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-IG-cards-500x261.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-IG-cards-1024x535.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-IG-cards-768x401.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/esci-IG-cards-1536x802.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1003;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-412b99b e-flex e-con-boxed e-con e-parent\" data-id=\"412b99b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d638b90 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d638b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through participatory sessions, the teams themselves analysed their real communications across four key dimensions: tone, clarity, experience and coherence.<\/span><\/p><p><span style=\"font-weight: 400;\">Based on that collaborative work,<\/span> <b>we brought the brand\u2019s personality and values into the day-to-day<\/b> relationship with students and the wider community<span style=\"font-weight: 400;\">.<\/span> The result was a practical, cross-functional activation that could be applied from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6c5a8 e-flex e-con-boxed e-con e-parent\" data-id=\"3f6c5a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc6385 elementor-skin-carousel elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"ebc6385\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:1000,&quot;autoplay_speed&quot;:2500,&quot;slides_per_view&quot;:&quot;2&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositivas\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"Cata\u0301logo ESCI-UPF\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/redvinilo.com\/wp-content\/uploads\/Catalogo-ESCI-UPF.webp&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image lazyload\" role=\"img\" aria-label=\"Stand de ESCI-UPF\" style=\"background-image:inherit\" data-bg-image=\"url(&#039;https:\/\/redvinilo.com\/wp-content\/uploads\/Alumna-stand-ESCI-UPF.webp&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a16c427 e-flex e-con-boxed e-con e-parent\" data-id=\"a16c427\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9f8ea elementor-widget elementor-widget-image\" data-id=\"5a9f8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1229\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Salo-de-lEnsenyament-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6125 lazyload\" alt=\"Stand de ESCI-UPF en el Sal\u00f3 de l&apos;Ensenyament\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/Salo-de-lEnsenyament-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/Salo-de-lEnsenyament-ESCI-UPF-500x320.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/Salo-de-lEnsenyament-ESCI-UPF-1024x655.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/Salo-de-lEnsenyament-ESCI-UPF-768x492.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/Salo-de-lEnsenyament-ESCI-UPF-1536x983.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1229;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50f1bdc e-flex e-con-boxed e-con e-parent\" data-id=\"50f1bdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8df5501 elementor-widget elementor-widget-image\" data-id=\"8df5501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" data-src=\"https:\/\/redvinilo.com\/wp-content\/uploads\/OPI-ESCI-UPF.webp\" class=\"attachment-full size-full wp-image-6116 lazyload\" alt=\"OPI de ESCI-UPF\" data-srcset=\"https:\/\/redvinilo.com\/wp-content\/uploads\/OPI-ESCI-UPF.webp 1920w, https:\/\/redvinilo.com\/wp-content\/uploads\/OPI-ESCI-UPF-500x333.webp 500w, https:\/\/redvinilo.com\/wp-content\/uploads\/OPI-ESCI-UPF-1024x683.webp 1024w, https:\/\/redvinilo.com\/wp-content\/uploads\/OPI-ESCI-UPF-768x512.webp 768w, https:\/\/redvinilo.com\/wp-content\/uploads\/OPI-ESCI-UPF-1536x1024.webp 1536w\" data-sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-352a414 e-flex e-con-boxed e-con e-parent\" data-id=\"352a414\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91bf67e elementor-widget elementor-widget-heading\" data-id=\"91bf67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbc339 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6cbc339\" data-element_type=\"widget\" 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Every interaction was aligned with the new strategy so that the brand would be recognised consistently at every stage of the relationship with the community. <\/p><p>The new ESCI-UPF is an evolution. A brand with a clearer perspective that knows who it is, where it is heading, and how it wants to support those who choose to study with it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESCI-UPF is a university specialising in international business and affiliated with Universitat Pompeu Fabra. For more than thirty years, it has trained professionals capable of understanding the world through a global, critical perspective connected to today\u2019s challenges. The approval of a new strategic plan marked a turning point: it was time to evolve the brand [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[61,62,63,64,65,66,60],"class_list":["post-6065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-brand-arquitecture","tag-brand-strategy","tag-visual-identity","tag-research","tag-narrative","tag-positioning","tag-brand-activation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding of ESCI-UPF University<\/title>\n<meta name=\"description\" content=\"Discover the rebranding of ESCI-UPF, a new international, humanistic identity connected to global challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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